If I was to
show you a physical manifestation of my beliefs which are "sincerity
and consistency, education and enterprise," it would be Anathoth.
Anathoth means "Answered Prayer."
So what is this
place? Presuming you have read the chapter Early Years and mused
over my childhood disbelief that "farmers" grew berries,
then you will know Anathoth is disbelief turning to belief.
In the late
eighties Kaye and I moved our family Tim and Shelley from Invercargill
to Nelson. After a period of time in the Labour Department and Kaye
teaching we decided it was time to further our plans for independence.
Two things followed,
we bought a rundown raspberry farm in Upper Moutere and followed
this soon after with the purchase of a joinery franchise.
We named the
farm Anathoth, pronounced "arna - tot", started work on
gearing it up for production and started manufacturing kitchens.
I decided the
best way to promote the joinery franchise was to take a stall at
the world famous Nelson Market, open Saturday mornings in Montgomery
Square, and Kaye decided to pay for the stall by selling home made
Soon the joinery
got left behind as we started making jam to keep up with an increasing
demand from members of the public at the market. The break through
came when "the supermarkets called."
To meet this ever increasing demand we realised expansion was upon
us and faith in our business philosophy came to the fore. We believe
in relationships based on truth, honesty and a fair days pay for
a fair days work.
Now this is
the difference between Anathoth and other jam and pickle makers.
Our growers also make our jams and pickles.
It is a unique
relationship that ensures for all; Anathoth, the growers and consumers,
that we produce quality and price our products to reflect the investment
that has been made.
I mean: monetary, spiritual, creativity and integrity
It is because of this, I believe I can confidently compose a 2025
scenario for Anathoth.
I hope this
company or group of companies is growing, manufacturing and marketing
food stuffs in New Zealand, Australia and elsewhere. How about Anathoth
farms and supermarkets or their future equivalent.
a great place to be for now and the future.